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TRAINING
Direct training
Get the members of your staff on the path towards a healthy bottom line with FAT FREE Direct Mail. Basic, advanced and specialist courses are regularly held at the Direct Mail Centre. You'll get a first-hand, professional insight into communication without fat, fluff or frills and how it can help your business achieve a desirable bottom line.
Workshops
Let the experts guide you through every stage of putting together Direct Mail communication, from planning and creative execution to production and final evaluation.
CONFERENCE FACILITIES
Set in a modern, landscaped office park only 20 minutes north of Sandton and just off the N1 freeway, the Direct Mail Centre is a convenient one-stop shop for all your Direct Mail requirements.
Step inside the Direct Mail Centre and you’ll realise that knowledge is not the only thing on offer! You’ll appreciate the private workstations, meeting rooms, conference area accommodating around 30 delegates, as well as a spacious exhibition area. Catering can be provided to order, ranging from tea, coffee and other non-alcoholic beverages three times a day to hot or cold finger/fork lunches. You'll also have access to copying, faxing and telephone facilities, all at a reasonable cost.
Please note that although Direct Mail Centre a day venue, a multitude of surrounding hotels in Midrand offer excellent overnight accommodation.
Features:
> The latest audio-visual equipment.
> Full office facilities.
> Unlimited use of the Centre’s reference library
DIRECT MARKETING LIBRARY
At the Direct Mail Centre, knowledge is yours for the taking. You can access a comprehensive collection of the classic as well as the latest marketing publications and textbooks, marketing case studies and samples. You’ll enjoy access to statistics and modelling, marketing audit reviews and legislation. At the library you will also be able to access both local and international Internet sites to discover global Direct Mail trends. Textbooks and direct marketing products are also available for sale. Make a stop at our library and uncover a whole exciting world of Direct Mail!
Purchase available books
Some of these books are available at Knowledge Resources. Contacts as follows:
Rachel Rachel@knowres.co.za
Phumla Phumla@knowres.co.za
Browse Library Books
SUPPLIER DIRECTORY
Browse Supplier List
Download Application
As a value-added service to customers, we are continuously compiling names and contact details of industry suppliers. From marketing strategy and creative execution to production and final evaluation, customers will be able to use our directory to access any product or service they require, to help them assemble their direct mail campaigns effectively and efficiently.
CAMPAIGNS |
Going FAT FREE!In a bold move, the Direct Mail Centre embarks on a fresh campaign that calls for current and potential partners to: shed the excessive words, cut all the fluff and frills to only deliver what matters to their individual customers. The FAT FREE campaign promises a healthy bottom line for businesses. If it’s registered, it'll get there!Another Direct Mail Centre’s message is out there, commanding attention and response of current and potential clients! It's loud, it's clear, it's hard-hitting... it simple says: Get your communication delivered via the secure Registered Letter Service from the Post Office and you can track it all the way - from dispatch to delivery! Bulk mailing is as easy as PIE!PIE - yes, Postage Included Envelopes! The Direct Mail Centre uses this acronym to talk to its current and potential client base about this convenient and simple offering. The acronym provides a relevant turn of phrase as it highlights the ease of product use...no need to even lick stamps before you post! |
MEET THE TRIM TEAM |
Matshepo Majola
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Oversees all the functions to ensure quality output of all operations handled within the DMC. |
Craig Mooi
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Assists with the business development function of the DMC within the Wits, Northern, Central regions of the Post Office, with a primary responsibility of acquiring new direct mail business particularly from external stakeholders. Plays an advisory role in terms of the correct use of direct mail products. Provides consultative role in the use and putting together of direct mail campaigns. |
Hayley Williams
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Assists with the sales leg of the DMC, with a primary responsibility of acquiring new direct mail business particularly from external stakeholders. |
Sello Kekana
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| Coordinates the training function on one-to-one marketing with the aim of growing an understanding of using mail as another form of Direct Mail tool in the market, which translates into volume growth for SAPO. Assists with any information relating to direct mail training or workshops. Manages internal direct mail campaigns that support SAPO’s business units. |
Adele MasilelaDirect Mail Specialist |
| Assists with any campaign related activities - from receipt of briefing documents to interaction with agencies and feedback to clients. |
Thuso Tshabalala
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| Responsible for the effective and efficient management of databases held within the Direct Mail Centre and their usage for business development purposes. Coordinates the capturing and maintenance of high quality database information. Assists clients with preparation of targeted unaddressed mail marketing through the effective use of the geo-mapping tool |
OUR HOME
<VISUALS OF OFFICE AS IN CURRENT SITE>
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GET IN TOUCH...
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OVERVIEW |
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FAT FREE Direct Mail [towards a healthy bottom line]Winners! Ever wonder what gives them the edge? What puts them ahead of the rest and keeps them there? How do they manage to hit the target time after time yet remain within their budget? What’s their secret? It’s no secret, winners get up close and personal with their customers, they command attention and spur response. They go direct with direct mail – an advertising message that is personally addressed and delivered directly to your customers – whether existing, prospective or inactive - through the postal service. Winners go for the FAT FREE Direct Mail approach to communication because it cuts all the fluff and frills to only deliver what matters to your individual customer. Benefits of Direct MailDirect Mail as a channel of communication is evolving and growing. As consumers evolve, you can literally keep up with where they are! You can always push the proverbial envelope with Direct Mail because it is: What Direct Mail can do for you: > Assist in acquiring new customers. The Post Office will deliver your Direct Mail, whatever it takes, locally and nationally to: Private bag addresses, Post box addresses Street addresses.Get In Touch with the Direct Mail Centre TODAY to plan your next Direct Mail campaign from concept to execution. The Direct Mail Centre can also help you with the evaluation of your campaign! |
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Promomail
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Magmail
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Infomail
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OUR ROLE
The Direct Mail Centre was developed by the South African Post Office to assist corporates and small & medium-sized enterprises in using Direct Mail as part of their advertising and communications campaigns. The DMC is equipped to offer the following:
Presentations
We regularly invite guest speakers and industry leaders to share their expertise. Seminars cover important developments and topics. These seminars are very popular and attendance is highly recommended. They equip small businesses to compile their smaller-budget direct marketing campaigns and cover:
Training Sessions
These sessions will truly provide an insight into the world of Direct Mail: how it works, why it is so successful, how it is growing and how it can help expand your business.
We continue to spread the word on Direct Mail through presentations to relevant institutions such as the AAA School of Advertising. We work with the Direct Marketing Association of South Africa on training and other related matters.
Workshops
These workshops will provide a hands-on approach to putting a direct mail package together, from planning to production and beyond.
One-on-One
Our personal consultants are highly skilled direct marketers with access to wide resources. We encourage you to set up an appointment with them and benefit from their experience. They'll also be able to advise you on the best use of postal products.
Direct Mail Library
The Direct Mail Centre’s library carries a comprehensive collection of the classic as well as the latest marketing publications and textbooks and past campaign samples. You’ll enjoy access to statistics and modelling, marketing audit reviews and legislation. At the library you will also be able to access to internal research.
Facilities
The Direct Mail Centre offers private workstations, meeting rooms, a conference area accommodating around 30 delegates, as well as a spacious exhibition area. You'll also have access to copying, faxing and telephone facilities, all at a reasonable cost.
The Direct Mail Centre’s total package offering includes a comprehensive list of products and services to see your direct mailing from concept to execution to production to evaluation of the success of your campaign.
DIRECT MARKETING LISTS
Targeting is the key component in any successful Direct Mail campaign, it helps with:
Customer retention: building loyal, trusting and personal relationships.
Customer acquisition: for gaining new customers.
Regaining customers: convincing them that you can satisfy their needs
The database management area of the DMC focuses on:
Campaign Management
This is one of the largest areas of this division. The database management team is responsible for providing targeted client lists for Direct Mail campaigns to both internal and external customers.
Since fulfilment is a crucial element of the Direct Mail value chain, the DMC is able to perform a response analysis for any campaign which went through the postal stream. The service goes further and can assist clients with the creation of new databases by providing them with data capturing services.
Other services include
> Maintenance of current databases - e.g. government dept., schools, businesses, etc.
> Creation of campaign- related databases.
> Data cleaning/mining.
> Market segmentation - broader market can be segmented by census data (education level, family size, income brands, etc.)
> Geo-demographic mapping - plotting onto a country map to add meaning to the data (Unaddressed DM campaigns can still be targeted using this database).
South Africa’s Postal Delivery Database (PDD)
The Postal Delivery Database (PDD) is compiled from Individuals that have registered for the use of a postbox in South Africa. It is updated monthly with box change details as well as annually when everyone needs to renew their use of the box. The PDD details consist of ID Numbers, Box address and residential Addresses, Telephone and Cell Numbers, as well as e-mail addresses. This PDD is growing with the introduction of individuals that are registering their residential addresses for postage purposes. The PDD is segmentable down to Income per suburb and Emerging Market segments.
Usage Rules
The PDD’s Unique Reference Number (PDDURN) must be printed on all outgoing mail pieces. This helps SAPO to track NIXIES (return to sender mail items). This number can be bar-coded or printed above the addressee in the address, but must be eligible through the window, if one is used. All nixie mail pieces must be returned to SAPO or alternatively, an electronic file can be supplied with the PDD’s PDDURN and the relevant nixie, return to sender reason code. The user must sign the PDD’s List Usage and Terms of Agreement, as well as have the proposed Mail Pieces approved before any names will be made available.
Selections
> Province
> Town
> Suburb
> Postal Code
> Language
> Age
> Suburb Income Group
> Ethnicity
> Address Type (Street / Box)
> Telephone numbers
Counts
> 3.6 million - Families (Same Surname & Same Address)
Output Variables
Unique Reference Number> Title
> Initials
> Surname
> Address
> Gender
> Language
> Other optional extras
Matrix
Matrix Marketing is the most innovative South African business to business information provider.
Premium Base
The Premium Base is a database of the top 5000 companies in South Africa. There are approximately 42,000 senior decision makers and no data is older than 6 months. This database is ideal for mail and telephone campaigns and is available for rental.
Prospector Base
The Prospector Base lists approximately 70,000 companies across all industries in South Africa. It contains approximately 160,000 names of executives and decision makers. The file has a 36 month turnaround time. The executives responsible for the financial debt of the company are listed and the listings are hierarchical.
Selections
> Line of Business
> SICC Code
> Responsibility
> Job title
> Suburb
> Postal Code
> Gender
> Age
> Staff Size
> Fleet Size
> Number of Computers
> BEE
> Medical Aid Scheme
> Auditors
Output Variables
> Title
> Initials
> Surname
> Company name
> Address
> Other optional extras
MapInfo
MapInfo is the world's leading software for mapping and geographic analysis. MapInfo Professional, the industry's leading business mapping solution, enables us to perform sophisticated and detailed data analysis to drive insightful decisions. We can achieve the following:
> Create highly detailed maps to enhance presentations and aid in decision making.
> Reveal patterns and trends in your data that may otherwise be impossible to see.
> Perform sophisticated and extensive data analysis.
> Understand customer and marketplace demographics.
> Manage geographically based assets, such as stores, people and property.
ESP and Marketplus Data
Our aim is to use these datasets to make your Unaddressed mail more targeted.
Benefits
> Limit printing costs.
> Limit postage costs.
> High level selection of your target market.
> Track areas that have high responses for your campaign.
Output Variables
> Suburb
> Town
> Household count
> LSM
> Suburb Income Group
> Postbox coun
Contact Thuso Tshabalala for more information on (011) 318 3390
ONE-ON-ONE
You will benefit from the experience of our personal consultants, who will work with you to tailor a Direct Mail package that suits your unique requirements and budget.
Working with a dedicated personal consultant, you will be able to:
> Prepare business case.
> Prepare direct mail message.
> Select target market.
> Print direct mail message and mail.
> Evaluate the campaign.
> Fulfill orders.
> Manage responses.
TEST MAILING RATES
WELCOME!
CUT THE FAT! KEEP THE FACTS...with Direct Mail.
It’s time to shed the excessive words, generic jingles and loud offers to no-one in particular.
In the wake of the global recession, there is no latitude for hit or miss communication. No time for redundant and inefficient response mechanisms. Forward-thinking businesses who adopt a 360º approach to marketing will maximise on their ability to use the right media, at the right time, sending the right message to the right market.
These businesses opt for Direct Mail as their main vehicle of communication. The Direct Mail approach to communication can be referred to as FAT FREE – because it cuts all the fluff and frills to only
deliver what matters to
your individual customer.
Isn’t it time you put your
communication strategy on a
FAT FREE diet?
