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What is Direct Mail Direct Mail is any advertising message personally addressed and delivered directly to your customers - whether existing, prospective or inactive - through the postal service. Benefits of Direct Mail Modern business demands that it’s a numbers game. Consumers and customers are however making it abundantly clear that they do not want to be just another number, they demand to be recognised as individuals and communicated to as such by the overall business. The need to communicate personally with the customer, in a targeted, measurable and affordable way has become the number one challenge for businesses worldwide. To this end, one looks to direct mail, a medium that faces the challenge of individualised communication head on. Whole careers have been made on why direct mail is an effective channel to reach and engage customers, but it generally boils down to one key point. It works! It works because: Personal Responsive Measurable Cost-effective What direct mail can do Assist in acquiring new customers. Generate additional sales from existing customers. Build and maintaining long-term relationships. Generate leads for your sales force. Assist in launching a new product or service. Increase awareness of a product or service. Improve image. Visit the Direct Mail Centre to get the assistance you need. The SA Post Office has packaged a number of products under the Direct Mail umbrella The following delivery options are available for local and national delivery: Private bags Post boxes Street delivery